Meet the team: Lead Designer Eloy
March 12 2018

Tell us - who are you and what do you do?

I’m Eloy and I’m a graphic designer living in a pixel world.


How did you get here?

Well - I studied Graphic Design in Zaragoza (Spain) and started my career working in several different studios and agencies. I moved to Madrid in 2012 to find more new and exciting opportunities and it’s there that I started working specifically in UI / UX design, whilst also continuing my own projects as a freelancer.


In 2015 I decided to go further afield and start an adventure out of my country and that’s why I moved to London! I applied to Studio Graphene after being told about the role by a man I'd met in the building I’d just moved into. When Ritam sent me an email asking me to complete a test exercise, it went to my junk email (!). I found the email a week later when they sent me a chaser asking how I was getting on… I was absolutely positive I’d ruined my chances but, lo and behold, here I am!

How do you find your background translates into your role at Studio Graphene?

I think it works well. I think Maria, Pierrot and I have the ‘most vocational roles’ and by that I mean our tasks are directly related to what we studied. However having said that I think it’s great to have so many different backgrounds in the company. It’s the same with the different languages we speak, or the cultures we have.


Diversity is always good in my opinion and I think companies grow best when there are lots of different points of view around the table.

How is Studio Graphene different from other agencies you’ve worked with / for?

It’s like a little family. I always preferred to work in small agencies rather than big companies. The relationships are more direct, the options to participate and learn from others is way bigger, and so are the chances to use our creativity in exciting and innovative projects.


What’s the most exciting piece of kit / software / design thinking you’ve discovered recently?

It might sound stupid but the ‘animated emojis’ Apple have just released are very interesting to me. And it’s not (just) because you can see the little poo emoji smiling and speaking… It seems incredible to me that you can now track all your face movements and gestures and transform them in real life to a 3D model - via a phone!


I mean some years ago, they had to put a lot of expensive and complicated sensors on an actor’s face to track facial movements, and then implement those actions to the 3D model. Now you can do all of that in real time with a sensor that is integrated on a phone.


There are a lot of options with this kind of face tracking system. It’s the same with Instagram or Snapchat and their filters. It’s scary to see how accurately they can ‘put’ a layer with effects on top of your face in real time; they can change your eyes, your lips - everything!

What do you think the ‘next big thing’ in tech is going to be?

This answer is pretty closely related with the last one. All this face recognition and AR / VR technology is going to be huge I think. Users will be able to find new ways to interact with their devices and the technology around them with their body, and I think that’s going to change a lot of how we go about our day to day life.

How worried are you about the rise of the machines?

It’s a bit scary. I think people are starting to become more wary as well, and they are sharing less and less content and data everyday. It’s so easy now to find huge amounts of personal information about someone by just searching for a picture. This information and data access boom needs to be controlled.


On the other hand though, and as I said before, we are so lucky that we (Maria and I specifically!) have a creative job. In our job we interpret needs and feelings the client and their users have, and there is no machine in the world able to take on these more ‘subjective’ tasks (yet…).

What's your spirit animal?

I’m a butterfly!  Well it could be accurate, the most pertinent sentence I found was:

‘Butterflies cannot fly if their body temperature is less than 86 degrees’ - I understand now why I can’t handle London’s temperature!

What does your failsafe playlist contain?

Energetic music. It helps me to be active. House, Soulful… Plus a scattering of Pop Divas!


Blog Weight