sustainable living
sustainable living
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Introduction
Nudj, the mobile app championing sustainable living and carbon footprint reduction, is dedicated to transforming individual approaches to environmental impact. Their aim is to empower people to make sustainable changes in their daily lives.
They appointed Studio Graphene to take over the code base from their incumbent agency and to lead the design, development and launch, as well as oversee the ongoing evolution of the app.
To determine the remaining work for launch, we focused on the core user journeys from which we created detailed user stories. This was pivotal in delineating the project scope and forming an effective development plan. Concurrently, our design team conducted a comprehensive UX and UI review, advising on key changes to enhance Nudj’s visual appeal, functionality and intuitiveness.
Solution
Studio Graphene initiated the project with a comprehensive code review and knowledge transfer from the incumbent developers. This initial phase was focused on ensuring a smooth handover, aligning on goals and establishing a foundation to build upon.
To determine the remaining work for launch, we focused on the core user journeys from which we created detailed user stories. This was pivotal in delineating the project scope and forming an effective development plan. Concurrently, our design team conducted a comprehensive UX and UI review, advising on key changes to enhance Nudj’s visual appeal, functionality and intuitiveness.
Solution
After the app’s initial launch, we refocused on continuous design, feature and functionality enhancements. Employing an agile approach, design sprints were conducted in tandem with development, placing an emphasis on the timely delivery of new and impactful elements.
Notably, two standout functionalities emerged during this phase. The Dashboard, thoughtfully designed, provides users with a comprehensive view of their monthly progress and Nudj’s global impact. Simultaneously, the Challenge Calendar was introduced, offering users insights into their ongoing challenges and a succinct overview of their weekly activity.
This iterative process ensured not only the consistent evolution of the app but also the swift integration of meaningful features to enhance the user experience.
The technology stack for Nudj was chosen to align with its specific needs. For mobile app development, we leveraged React Native, an efficient framework for cross-platform mobile applications, ensuring Nudj reached both iOS and Android users. In backend development, the team utilised Laravel 8, a robust PHP framework, and PostgreSQL 13
as the database management system, providing the necessary stability and scalability for Nudj’s platform.
To augment the app’s functionality, we integrated various services. MailChimp was employed for transactional and marketing emails, enhancing communication with users. Firebase was utilised for push notifications, enabling real-time updates and engagement. Google Analytics was implemented for event monitoring and tracking user engagement, offering valuable insights. Additionally, Bugsnag was integrated for error monitoring, ensuring a smooth and reliable user experience.
Results
Studio Graphene delivered a mobile app for iOS and Android, plus upgraded the capabilities of an existing web-based CMS. We met Nudj’s primary goal of releasing the app and continuously improving it. The Nudj app enables users to track emission-reductions, view their impact, join sustainable challenges, follow friends’ activity and stay updated on sustainability news.
