Founder Zoe approached us wanting to build an app that would allow users to find and connect with other single parents in their area, enjoy meetups, trips and playdates, share their stories and feel part of something genuine and real.
Studio Graphene was appointed to design and build an inclusive mobile application for iOS and Android. The goal was to create a community-based experience designed to attract users with the unique offering, retain users and keep them engaged as well as actively involved.
The goal was to create a community-based experience designed to retain users and keep them engaged as well as actively involved.
We kicked off the project from a UX perspective, understanding the range of functionality required within the app including the main feed and the meetup and messaging platform.
We knew we needed to adapt the Frolo brand to suit the digital platform on both website and app, creating a space that is inclusive, positive and celebratory of single parents.
We built Frolo using React Native, a hybrid technology that allows us to code an app for iOS and Android at the same time. This ultimately saves on time and project cost, and meant we could make this app inclusive and available to as many people as possible.
Before launch, we tapped into the engaged audience Zoe had built up on Instagram. This meant she could hit the ground running when the app was launched. To do this, we created a Founding Member’s app, where we invited first members to join a beta version in exchange for a reduced membership fee down the line.
We created a pattern made up of different shapes, deliberately designed to be non uniform and fluid. These shapes represent the idea of breaking outdated, conventional stereotypes of families and parenthood, embracing the many different ways families operate.
The app now has generated over 20,000 signups, 20% of which use the app on a weekly basis.
We built a robust analytics dashboard to provide oversight of all the relevant metrics, such as looking at things like user growth over time, drop-offs in the registration process, and data on how the app is being used.
This further informs updates to improve the user experience on the app and allows us to make data-informed decisions on how to attract and keep members.