- clientAVSecure
- skill setsSpecification WritingBrandingWeb DesignWebQATDigital Marketing StrategyWebsite OptimisationOrganic and Paid Search MarketingSocial Media Consultancy
- technologiesKirby CMSGoogle AdsBing AdsFacebook AdvertisingInstagram AdvertisingLinkedIn AdvertisingTwitter AdvertisingGoogle Data StudioGoogle Optimize
- project span18 months+
building a brand for online age verification.
bringing it to life...
AVSecure is an age verification software system, built on blockchain and in response to the Digital Economy Act.
We worked with AVSecure on every aspect of this project, from initial concept branding to website design, creative brand awareness campaigns and event stand materials.
Ensuring a clear brand identity was core to this project, and we worked to keep a consistent and cohesive thread across all their online and offline content. Since the launch of AVSecure, we have continued to act as their Marketing team, taking on all aspects of digital marketing.
Acheived almost 1 million impressions across social media platforms in January 2019
Ahead of the national launch of AVSecure's suite of age verification tools, we were tasked with creating an awareness campaign to inform consumers of a change in UK law and how AVSecure could help.
With a potential audience of tens of millions, our goal was to identify the most efficient channels and the most engaged demographics, whilst maximising reach for our budget.
Campaigns were launched across Facebook, Twitter and LinkedIn, as well as Google and Bing's Search Networks. These targeted 5 distinct audiences with bespoke creative and landing pages that catered to the interests of each group.
Following the campaign, we were able to identify the core channels and audiences, creative messaging and landing pages that we would pursue for the full product launch, minimising wasted budget and boosting the impact of future marketing efforts.
Ensuring a clear brand identity was core to this project.