Acheived almost 1 million impressions across social media platforms in January 2019
Ahead of the national launch of AVSecure's suite of age verification tools, we were tasked with creating an awareness campaign to inform consumers of a change in UK law and how AVSecure could help.
With a potential audience of tens of millions, our goal was to identify the most efficient channels and the most engaged demographics, whilst maximising reach for our budget.
Campaigns were launched across Facebook, Twitter and LinkedIn, as well as Google and Bing's Search Networks. These targeted 5 distinct audiences with bespoke creative and landing pages that catered to the interests of each group.
Following the campaign, we were able to identify the core channels and audiences, creative messaging and landing pages that we would pursue for the full product launch, minimising wasted budget and boosting the impact of future marketing efforts.