bringing it to life...
Huckletree came to us with a designer's dream brief; they already had a strong brand to work with, and wanted a new website that reflected their creativity, their playfulness, and a site that - like them - didn't follow the rules.
We integrated real-life interior design features from Huckletree's spaces into the website design; utilising the same graphical designs on the site pages as are found in the Huckletree interior walls, incorporating the neon signs found across Huckletree's common areas as on-page elements and featuring notes across the site, in founder Gabriela's handwriting.
We featured dynamic animations throughout the design, as well as unexpected transition effects between content, to provide an online nod to the energy of the Huckletree communities. We also kept onsite imagery in a predominantly square format; an ode to one of the Huckletree demographic's guilty pleasures - Instagram!
The designs were brought to life by our crack team of front-end developers using React-JS, a relatively new JavaScript library on the block, famed for enabling coders to build fast and fierce user interfaces.
We wanted the site to nod towards the non-conformist elements of web brutalism...
...whilst also providing a seamless user experience.
