03. iterate and scale
Based on the product backlog and user feedback, we are in a position to prioritise the most important features and functionality required to scale the product based on the utility and value the incremental functionality delivers to users.
Continuous improvement and product stability are important elements of this phase and our goal is to enhance and improve the product through a series of iterations. We continue to work in sprints, so new features, functionality and optimised design can be quickly rolled out on a regular basis.
Following the same quality assurance and user acceptance testing practices at the end of each sprint, we make sure the product goes through rigorous testing before being deployed to a live production environment.
If appropriate and relevant, we also begin to look at opportunities for making the sprint process more efficient, adopting automated testing for example.
