AI-native digital products for healthcare

AI can create value across the healthcare experience, from reducing administrative burden and improving access to information to supporting workflows, personalising patient experiences and enabling entirely new products and services.

We start with the problem rather than the technology, identifying where AI can deliver meaningful improvements for users and organisations and, equally importantly, where existing approaches remain the better answer.

The opportunity isn’t simply to put AI into more healthcare products. It’s to use it where it can make those products genuinely more useful, accessible and effective.

Healthcare AI needs to work within the systems, workflows and decisions people already depend on. That means designing around data, integration, security and reliability, as well as how people actually interact with intelligent technology.

Our existing healthcare work gives us experience designing around sensitive and highly personal user needs. For Frendo, that included an interactive screening questionnaire, symptom and lifestyle tracking and access to credible resources for people with endometriosis.

For FormScore, it included making mental wellbeing tracking quick and accessible through mobile, web and Microsoft Teams, alongside personalised engagement based on user data.

We bring those principles into AI-native product development, combining deterministic software with AI where it adds value and designing around the real people, environments and workflows in which the product will be used.

We work with ambitious healthcare and wellbeing businesses looking to improve existing products and services or create something entirely new.

For Frendo, we helped take a digital health concept from paper to a patient-facing mobile product, designing an experience around endometriosis screening, tracking, education and peer support. The challenge wasn’t simply building the technology, but making potentially overwhelming health information and interactions feel accessible and supportive.

For FormScore, we enhanced an established mental wellbeing platform across mobile and web, introducing data-driven personalised communications and a Microsoft Teams chatbot that makes it easier for employees to record their mood and identify the factors affecting their wellbeing.

Together, they demonstrate our experience building digital products around personal health information, sensitive user experiences and technology that needs to fit naturally into people’s everyday lives.