AI-native digital products for hospitality & leisure

AI can create value across the customer experience and behind the scenes, from making information and services easier to access to improving operational visibility, automating repetitive work and helping teams make better use of the data their businesses already generate.

We start with where technology can make a genuine commercial difference.

That could mean improving an existing customer journey, reducing operational friction, helping teams interrogate complex information or creating an entirely new digital proposition.

The technology follows the opportunity, not the other way around.

The opportunity goes beyond adding AI features to existing hospitality platforms. AI can create fundamentally simpler ways for people to interact with complex operational systems and the data within them.

For Telsen, we built and deployed an AI assistant in production across its web and mobile products. Using Claude Haiku and Telsen’s existing MCP tool layer, users can ask questions in plain English about sensors, devices, alerts, HACCP checks, workflows and sites rather than navigating multiple screens and reports.

We deliberately combined AI with deterministic software.

Common questions use quick actions that bypass the language model entirely, while more complex free-text questions use an agentic loop across approved read-only tools. On day one, 83% of logged-in customers interacted with the AI assistant, with 55% making cross-statistics analytical queries that weren’t previously possible.

That’s the kind of AI-native product we look to build: AI used where it genuinely improves the experience, with conventional software doing the job where it’s the better answer.

We work with established hospitality businesses and ambitious technology companies looking to improve customer experiences, transform operations or build entirely new propositions.

For Telsen, we embedded conversational AI into an IoT monitoring platform used across hospitality and other sectors, giving customers a simpler way to understand operational and compliance data.

For Peckwater Brands, Europe’s leading virtual food brand operator working with more than 800 partners, we designed and built a bespoke digital platform spanning operations and finance, replacing manual processes and creating the foundations for greater operational efficiency and scale.

For OrderPay, we helped create a customer-facing ordering and payment platform across iOS and Android, supporting table service, order and collect, self-service and pay-at-table experiences across hundreds of UK venues.

Together, the projects give us experience across customer experience, ordering and payments, operational platforms, compliance and AI-powered operational intelligence.